Migration to Magento 2 and online store relaunch.
Already operating with a Magento 1 site, Farmaworld, a well-known Italian pharmacy, turned to our agency to upgrade its eCommerce to Magento 2.
Farmaworld's online store had lost its competitiveness as it was now outdated both from a technical and a shopping experience point of view. We, therefore, took on the task of managing the migration of data from the existing site to Magento 2 and create a new project that could boost the online commercial presence of the Pharmacy.
Following a study that involved several competition benchmarks, we have carried out a graphic and functional restyling able to ensure a fast and engaging shopping experience from any support.
The enhanced search functionality and the introduction of the possibility to filter and purchase by brand allow the user to find with particular ease the products of interest in the context of the wide offer of the site.
SEO side, in transferring the previous dynamics, we put in place various measures, both technical and semantic which led to a marked improvement improvement of the site's ranking in search engines.
