Hyvä enhances Zenzero Shop’s e-commerce: faster, more efficient, and user-friendly
Zenzero is one of the leading players in the Italian online furniture market, with a catalog of approximately 7,000 products spanning living rooms, bedrooms, bathrooms, kitchens, offices, and outdoor spaces. The Zenzero Shop e-commerce platform stands out for its wide selection of high-quality furniture and home décor, with a focus on accessible design and fast delivery.
The website redesign project stemmed from improving user experience and navigation speed, two essential factors for a large-scale e-commerce business. The previous site, built on Magento 2 with a Luma-based front-end, had room for improvement in fluidity and responsiveness, particularly in mobile navigation. The visual structure also presented opportunities for optimization to align with the evolving market landscape.
Performance was a key focus of this project. Google’s metrics, which assess site performance, highlighted the need for significant improvements. As a result, the priority was to develop a more efficient storefront that could provide a seamless user experience while improving site performance—crucial factors for strong search engine visibility.
The Hyvä-powered redesign took Zenzero Shop’s e-commerce platform to the next level, enhancing speed, scalability, and user experience. The new infrastructure optimised performance and proved to be a modern and responsive solution, ready to support business growth and future expansions.
These optimizations led to a 50% performance increase in category pages and a 45% improvement in product pages, with a significant boost on the desktop, too. The redesigned site has made navigation more intuitive and engaging, simplifying user interaction and ensuring a smoother shopping journey.
With this transformation, Zenzero Shop has not only enhanced its technical performance but also built a strong foundation for future growth. Thanks to a faster and more scalable infrastructure, the e-commerce platform is now even better equipped to meet the demands of an ever-evolving market, offering customers an even more intuitive and engaging shopping experience.
