Nitecore Italia accelerates with Hyvä: more sales and superior performance
Nitecore Italia is the official distributor of the Nitecore brand in Italy, specializing in tactical flashlights, outdoor lighting, and photography accessories. Recognized worldwide for innovation and quality, the brand is a leader in the professional portable lighting sector.
The e-commerce platform, built on Magento 2 with a Luma front-end, faced several challenges that affected the user experience and conversion rate. The outdated design no longer reflected the brand’s identity, while mobile navigation was limited, and slow loading times negatively impacted SEO and usability.
Additionally, key features for professional users, such as the reseller map and quote request management for law enforcement and distributors, were fragmented and inefficient. Essential customer options were also missing, including the ability to pre-order new products or customize flashlights with laser engraving, which are crucial features for the target market.
The adoption of Hyvä allowed for a complete front-end restructuring, creating a faster, more responsive, and intuitive platform that caters to both B2C and B2B customers. Website performance improved significantly, drastically reducing loading times and a smoother browsing experience. On mobile, category pages saw a 50% performance increase, while product pages enhanced by 45%. Desktop also benefited from the optimization, with a 20% boost in category pages and a 15% improvement in product pages, achieving industry-leading speed and stability.
These enhancements directly impacted conversions, with a 15% reduction in cart abandonment rate and a 35% increase in conversion rate. Additionally, the average order value (AOV) grew by 10%, demonstrating how a smoother shopping experience encouraged customers to explore and purchase more products.
Advanced Logic, Nitecore Italia’s technology partner, led the transition to Hyvä, ensuring a fast and seamless migration. The new e-commerce platform is now modern, high-performing, and tailored to meet the demands of an increasingly discerning audience while supporting the brand’s growth in the digital market.
